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Archive for the Production Category

Everything You Need to Know About “Variable Data”

On July 6, 2018   /   Data, Marketing, Printing, Production   /   Leave a comment
Everything You Need to Know About “Variable Data”
If you’re not utilizing variable data (VDP) with direct mail to reach your prospective customers, you’re not crossing your marketing’s T’s or dotting your I’s. Targeting and customizing your message to prospects are important to maintain a consistent marketing strategy. Variable data printing is a perfect solution.Read more →
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Adapting to Changes in the Workplace

On March 23, 2018   /   Challenges, Communication, Culture, Operations, Planning, Production, Productivity, Tips   /   Leave a comment
Adapting to Changes in the Workplace
Along with technological advancements comes change in day-to-day procedures in the workplace environment. Our team is embarking on a workflow and print capabilities transformation since purchasing our new HP Indigo 12000 Digital Press. When introducing a catalyst to the workplace, a lot of moving parts are atRead more →
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Understanding CMYK and RGB for Print

On March 16, 2018   /   Design, Printing, Production, Productivity, Strategy, Tips   /   Leave a comment
Understanding CMYK and RGB for Print
A brief guide to converting print files to CMYK For many years, I have encouraged people to not only supply design files in CMYK format, but to do any color editing in CMYK mode. I have since learned the power of RGB! What exactly is CMYK andRead more →
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Department Days – Meet Pat Schlimme

On February 9, 2018   /   Culture, Department Days, Interview, Operations, Printing, Production   /   Leave a comment
Department Days – Meet Pat Schlimme
Purchasing Queen. Paper Princess. These are just a few of the names Pat Schlimme goes by around here. She’s our knowledgebase of all things paper and purchasing. Pat is in charge of placing stock orders for our conventional and digital presses, and ensuring all of her colleaguesRead more →
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Is Your Printer the Real Deal?

On November 24, 2017   /   Benefits, Magazine, Printing, Production, Publication, Tips   /   Leave a comment
Is Your Printer the Real Deal?
Is your magazine printer a “pretender,” or the real deal? After all, for most associations, managing this part of your communication strategy is mission-critical. How can you tell if you are in the right hands? There are some ways to tell. For example, most printing companies presentRead more →
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10 Tips to Receiving a Fast and Accurate Magazine Quote

On November 17, 2017   /   Benefits, Magazine, Printing, Production, Strategy, Tips   /   Leave a comment
10 Tips to Receiving a Fast and Accurate Magazine Quote
So you want to produce a publication for your association, but you don’t know where to start? The best place: get an idea of what each issue would cost to produce. There are many factors to take into consideration when printing a publication, and many of theRead more →
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An Inside Look: Interview with Our VP of Operations

On October 27, 2017   /   Interview, Management, Operations, Planning, Printing, Production   /   Leave a comment
An Inside Look: Interview with Our VP of Operations
Kris Conway, Facilities and Press Room Manager, checking on the KBA Overseeing the operations of a dynamic company like VP Demand Creation Services (VPDCS) is exacting to say the least. Dealing with the day-to-day is challenging enough, let alone finding the time to step back and talkRead more →
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2779 Aero Park Dr
Traverse City, MI 49686