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Our Story


Always try to do more than your customers would expect, and treat your employees with respect.

Bob Goff

This philosophy rang true when our doors opened in 1969 and resonates throughout every department at VP Demand Creation Services to the present day. We started out as a commercial printer, the first north of Grand Rapids, and we’ve expanded over the decades into a diverse company that offers services to a range of industries, but always with a special focus on targeted, personalized marketing.

Our expertise with association marketing developed out of decades of subscription marketing and custom publishing business models executed for our own magazines, as well as for outside clients. We excel at finding each association’s unique, target audience and developing messages to retain, engage, and attract new members. It takes a team to do all of this – a team like ours. We think of ourselves as an extension of your staff; always there when you need our expertise, advice, and capacity.

We can’t tell the story of VP Demand Creation Services without telling you the story of our clients. From small enthusiast associations to national trade associations, we’ve worked to solve problems and build efficiencies for every type of association in between. Read through our case studies to see how we delivered real, measurable results and solved revenue and operational problems while we were at it.

History of Village Press

HP Indigo 12000

HP Indigo 12000

VPDCS makes an investment in purchasing the HP Indigo 12000, the latest in digital printing. Our new 7-color press offers white ink technology and expands our substrate capabilies.



VPDCS begins selling advertising; writing editorial; printing and mailing a quarterly publication; and renewing and retaining members for the Malibu/Mirage Owners & Pilots Association (MMOPA).



NACUFS signs on as an association client, having VPDCS design and print their publication, Campus Dining Today.



Michigan Association of Recreation Vehicles and Campgrounds (MARVAC) becomes a client. Currently, VPDCS manages MARVAC’s website, social media, and annual directory.

A special edition that celebrates our company’s 45th anniversary!

Traverse City Marketing Times

Read more of our company history, meet some of our clients, and learn about what we do in more detail.

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Contact Us

We want to hear about your association!

(800) 773-7798

2779 Aero Park Dr
Traverse City, MI 49686