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Archive for the Membership Category

When Should My Organization Use Direct Mail Marketing

On May 4, 2018   /   Benefits, Communication, Marketing, Membership, Strategy, Tips   /   Leave a comment
When Should My Organization Use Direct Mail Marketing
We’ve heard it all before: “Direct mail is dead. No one uses it anymore. It doesn’t work.” In instances like this, I usually listen politely until the conclusion of the protestations of using a seemingly, antiquated marketing technique ceases. Look, I get it. Direct mail may seemRead more →
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Common Membership Myths – and What to Do If You Fall Into Them

On April 6, 2018   /   Challenges, Communication, Management, Marketing, Membership, Tips   /   Leave a comment
Common Membership Myths – and What to Do If You Fall Into Them
When you’re one of the decision makers of an association, maybe the decision maker, one of your primary roles is to grow the membership – and strengthen the financial position of the association. With all the board meetings, day-to-day operations, attending events, and developing partnerships to offerRead more →
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Tips to Make Your Renewal Process Run Smoothly

On December 8, 2017   /   Challenges, Communication, Membership, Renewals, Strategy, Tips   /   Leave a comment
Tips to Make Your Renewal Process Run Smoothly
Whether you renew all of your members at the beginning of the year, or on the anniversary of their join date, members expect their renewal process to be simple and quick. Our team likes to live by the “4 M’s” to get associations through renewals. Make itRead more →
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What Does VP Associations Do?

On November 10, 2017   /   Communication, Management, Marketing, Membership   /   Leave a comment
What Does VP Associations Do?
For most folks, the question “What does your organization do?” results in a relatively straightforward response. “We do construction.” “We’re a food distributor.” “We rescue sloths from urban sprawl areas and relocate them to more natural habitats.” See? Easy! For us at VP Associations, answering this questionRead more →
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A Magazine is Exactly What Your Association Needs

On November 3, 2017   /   Challenges, Communication, Magazine, Membership, Printing, Uncategorized   /   Leave a comment
A Magazine is Exactly What Your Association Needs
Don’t get me wrong: Every association needs to have an active and diverse digital presence. Social media, email marketing, website… all of these boxes need to be checked in order to promote your association and engage current and prospective members. The Internet’s ability to give your audienceRead more →
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Are You Delivering Value?

On October 20, 2017   /   Benefits, Communication, Culture, Marketing, Membership, Tips   /   Leave a comment
Are You Delivering Value?
In a lot of ways, acquiring new members is all about marketing. Cool brochures, solid reputation, word of mouth, presence at conferences, getting the word about your association out there to prospects, developing benefits you feel are exclusive to your association and that people can’t find anywhereRead more →
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Why Maintaining a Blog Is Crucial for Your Association

On September 29, 2017   /   Benefits, Communication, Culture, Marketing, Membership, Strategy   /   Leave a comment
Why Maintaining a Blog Is Crucial for Your Association
Developing content isn’t anything new in the marketing world, but the importance of creating content for B2B and B2C markets is on the rise. If blogging isn’t a part of your association’s current communication strategy, you should consider making it a priority. Our clients have seen aRead more →
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Call Center: How to Handle Irate Members

On September 8, 2017   /   Challenges, Communication, Management, Membership   /   Leave a comment
Call Center: How to Handle Irate Members
Is the world crumbling to pieces? No, but if you didn’t have access to a window, you may have thought it was after a call with an irate member. If you’ve ever been on the receiving end of an angry member phone call, I think you’d agreeRead more →
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Data Management: How Often Should You Clean House?

On July 14, 2017   /   Challenges, Data, Management, Membership   /   Leave a comment
Data Management: How Often Should You Clean House?
How would you categorize your association’s practices when it comes to keeping your membership data spotless? A) A hoarder: One who never starts cleaning B) A microbiologist: One who cleans frequently C) An overzealous housekeeper: One who never stops arranging, sweeping, mopping, dusting, and disinfecting When it comesRead more →
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2779 Aero Park Dr
Traverse City, MI 49686