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Archive for the Marketing Category

Your Organization Should Explore Cause Marketing

On July 27, 2018   /   Benefits, Communication, Marketing   /   Leave a comment
Your Organization Should Explore Cause Marketing
There’s a whole lot of noise in the marketing world these days. With the barriers to entry to marketing’s previously big-brand-only marketing tactics such as video, infographics, and targeted ads quickly tumbling, even the tiniest brands and companies are able to create campaigns that look like million-dollarRead more →
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Tips for Naming Your Files Appropriately

On July 20, 2018   /   Communication, Marketing, Productivity, Strategy, Sustainability, Tips   /   Leave a comment
Tips for Naming Your Files Appropriately
Picture this. You’re at the library searching for a book that your friend recommended about your favorite hobby. Fortunately for you, most libraries are notorious for their organization methods, meaning you should know exactly what aisle, shelf and general area a book is located, making your searchRead more →
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Everything You Need to Know About “Variable Data”

On July 6, 2018   /   Data, Marketing, Printing, Production   /   Leave a comment
Everything You Need to Know About “Variable Data”
If you’re not utilizing variable data (VDP) with direct mail to reach your prospective customers, you’re not crossing your marketing’s T’s or dotting your I’s. Targeting and customizing your message to prospects are important to maintain a consistent marketing strategy. Variable data printing is a perfect solution.Read more →
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When Should My Organization Use Direct Mail Marketing

On May 4, 2018   /   Benefits, Communication, Marketing, Membership, Strategy, Tips   /   Leave a comment
When Should My Organization Use Direct Mail Marketing
We’ve heard it all before: “Direct mail is dead. No one uses it anymore. It doesn’t work.” In instances like this, I usually listen politely until the conclusion of the protestations of using a seemingly, antiquated marketing technique ceases. Look, I get it. Direct mail may seemRead more →
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Tips for Networking in Any Industry

On April 20, 2018   /   Communication, Marketing, Network, Productivity, Strategy, Tips   /   Leave a comment
Tips for Networking in Any Industry
When you’re new to an industry, there are two things that you must do in order to be successful and relevant, especially in marketing: 1) Become a thought leader in that industry, and 2) Build your professional network. I’ve been with VP Associations (DBA VP Demand CreationRead more →
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Common Membership Myths – and What to Do If You Fall Into Them

On April 6, 2018   /   Challenges, Communication, Management, Marketing, Membership, Tips   /   Leave a comment
Common Membership Myths – and What to Do If You Fall Into Them
When you’re one of the decision makers of an association, maybe the decision maker, one of your primary roles is to grow the membership – and strengthen the financial position of the association. With all the board meetings, day-to-day operations, attending events, and developing partnerships to offerRead more →
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How to Change the World with Print

On March 30, 2018   /   Communication, Events, Marketing, Operations, Printing, Strategy, Technology, Tips, Trends   /   Leave a comment
How to Change the World with Print
This past week, I had the opportunity to attend HP’s Dscoop for Marketing and Creatives in Dallas, Texas. (In case you didn’t know, we recently installed an HP Indigo 12000, taking our clients capabilities in print and direct mail pieces to the next level.) The Dscoop committeeRead more →
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The State of Social – Twitter

On February 16, 2018   /   Challenges, Communication, Marketing, Social Media, Trends   /   Leave a comment
The State of Social – Twitter
Social Media Marketing and Twitter In our last State of Social blog post featuring Facebook, we said that particular platform had endured a rough year. Twitter, on the other hand, has been in rough water again and again and again, for a few years now. Their CEO,Read more →
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The State of Social – Facebook

On February 2, 2018   /   Communication, Data, Marketing, Social Media, Technology, Trends   /   Leave a comment
The State of Social – Facebook
As social media marketers, it’s important to take a second to evaluate the digital platforms that we use to engage our consumers, members, and brand advocates. Aside from looking back at your own analytics, it’s extremely important to look at social media trends as a whole. WhichRead more →
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Find Your Association’s Snowy Owl

On January 19, 2018   /   Benefits, Challenges, Communication, Culture, Management, Marketing, Operations, Planning, Productivity, Strategy, Tips   /   Leave a comment
Find Your Association’s Snowy Owl
To see a snowy owl is a rare event, even in the blustery northern states that experience bone-chilling winters. That’s because they are usually higher north. Here in Michigan, we may hear of a couple dozen sightings of snowy owls – statewide – every winter. And ifRead more →
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