There’s a whole lot of noise in the marketing world these days. With the barriers to entry to marketing’s previously big-brand-only marketing tactics such as video, infographics, and targeted ads quickly tumbling, even the tiniest brands and companies are able to create campaigns that look like million-dollarRead more →
Archive for the Marketing Category
Picture this. You’re at the library searching for a book that your friend recommended about your favorite hobby. Fortunately for you, most libraries are notorious for their organization methods, meaning you should know exactly what aisle, shelf and general area a book is located, making your searchRead more →
If you’re not utilizing variable data (VDP) with direct mail to reach your prospective customers, you’re not crossing your marketing’s T’s or dotting your I’s. Targeting and customizing your message to prospects are important to maintain a consistent marketing strategy. Variable data printing is a perfect solution.Read more →
We’ve heard it all before: “Direct mail is dead. No one uses it anymore. It doesn’t work.” In instances like this, I usually listen politely until the conclusion of the protestations of using a seemingly, antiquated marketing technique ceases. Look, I get it. Direct mail may seemRead more →
When you’re new to an industry, there are two things that you must do in order to be successful and relevant, especially in marketing: 1) Become a thought leader in that industry, and 2) Build your professional network. I’ve been with VP Associations (DBA VP Demand CreationRead more →
When you’re one of the decision makers of an association, maybe the decision maker, one of your primary roles is to grow the membership – and strengthen the financial position of the association. With all the board meetings, day-to-day operations, attending events, and developing partnerships to offerRead more →
This past week, I had the opportunity to attend HP’s Dscoop for Marketing and Creatives in Dallas, Texas. (In case you didn’t know, we recently installed an HP Indigo 12000, taking our clients capabilities in print and direct mail pieces to the next level.) The Dscoop committeeRead more →
To see a snowy owl is a rare event, even in the blustery northern states that experience bone-chilling winters. That’s because they are usually higher north. Here in Michigan, we may hear of a couple dozen sightings of snowy owls – statewide – every winter. And ifRead more →