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Archive for the Design Category

Understanding CMYK and RGB for Print

Understanding CMYK and RGB for Print
A brief guide to converting print files to CMYK For many years, I have encouraged people to not only supply design files in CMYK format, but to do any color editing in CMYK mode. I have since learned the power of RGB! What exactly is CMYK andRead more

What the Heck is Prepress?

What the Heck is Prepress?
Whenever you first meet someone, the inevitable question of “What do you do?” is asked. When I answer with “prepress,” it always results in blank stares, polite head nods, and usually a follow-up question of “What’s that?” This is the question I dread, and I usually answerRead more

How to Prepare Your Design for Print

How to Prepare Your Design for Print
There may be 100 ways to cook an egg, but there are thousands of ways to build design files for print. It doesn’t much matter how you construct your design, but when it comes to how the design elements are prepared and how files are saved, itRead more
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