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Archive for the Data Category

Everything You Need to Know About “Variable Data”

Everything You Need to Know About “Variable Data”
If you’re not utilizing variable data (VDP) with direct mail to reach your prospective customers, you’re not crossing your marketing’s T’s or dotting your I’s. Targeting and customizing your message to prospects are important to maintain a consistent marketing strategy. Variable data printing is a perfect solution.Read more

The State of Social – Facebook

The State of Social – Facebook
As social media marketers, it’s important to take a second to evaluate the digital platforms that we use to engage our consumers, members, and brand advocates. Aside from looking back at your own analytics, it’s extremely important to look at social media trends as a whole. WhichRead more

That’s Not Who You Think It Is

That’s Not Who You Think It Is
It’s Monday morning and you receive an email from your CEO requesting that you make an urgent wire transfer of $20,000 to your company’s newest client. Without second-guessing, you proceed with the transaction without further verification from your CEO. An hour later your CEO calls you andRead more

Viruses, Malware, and Worms. Oh My!

Viruses, Malware, and Worms. Oh My!
As humans, we no longer inhabit only the physical world – we live in the digital world as well. We have neighborhoods (friends/contacts) within multiple communities (Facebook/LinkedIn). We bank, shop, date, go to movies, and store personal information online – which is really scary. All of this,Read more

Data Management: How Often Should You Clean House?

Data Management: How Often Should You Clean House?
How would you categorize your association’s practices when it comes to keeping your membership data spotless? A) A hoarder: One who never starts cleaning B) A microbiologist: One who cleans frequently C) An overzealous housekeeper: One who never stops arranging, sweeping, mopping, dusting, and disinfecting When it comesRead more

Membership Surveys: Answers to Five Popular Questions

Membership Surveys: Answers to Five Popular Questions

A survey is data collection, and in today’s business climate, data is essential to better understanding your audience and what they value so that you can speak to them more effectively.

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