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Archive for the Communication Category

Your Organization Should Explore Cause Marketing

Your Organization Should Explore Cause Marketing
There’s a whole lot of noise in the marketing world these days. With the barriers to entry to marketing’s previously big-brand-only marketing tactics such as video, infographics, and targeted ads quickly tumbling, even the tiniest brands and companies are able to create campaigns that look like million-dollarRead more

Tips for Naming Your Files Appropriately

Tips for Naming Your Files Appropriately
Picture this. You’re at the library searching for a book that your friend recommended about your favorite hobby. Fortunately for you, most libraries are notorious for their organization methods, meaning you should know exactly what aisle, shelf and general area a book is located, making your searchRead more

Interviewing Tips for the Other Side of the Table

Interviewing Tips for the Other Side of the Table
Interviews are valuable in a variety of situations in the workplace. Whether you are hiring someone, surveying clients or prospects, or simply looking for more information from employees, knowing how to conduct an efficient, effective meeting goes a long way. In my role as a publication editor,Read more

10 Steps to Inbox Zero

10 Steps to Inbox Zero
Many of us are all too familiar with the struggle to obtain the Holy Grail — Inbox Zero. With a running to-do list that is five pages long, back-to-back meetings, and an attempt at a social life outside of the office, who has time to address theRead more

When Should My Organization Use Direct Mail Marketing

When Should My Organization Use Direct Mail Marketing
We’ve heard it all before: “Direct mail is dead. No one uses it anymore. It doesn’t work.” In instances like this, I usually listen politely until the conclusion of the protestations of using a seemingly, antiquated marketing technique ceases. Look, I get it. Direct mail may seemRead more

Tips for Networking in Any Industry

Tips for Networking in Any Industry
When you’re new to an industry, there are two things that you must do in order to be successful and relevant, especially in marketing: 1) Become a thought leader in that industry, and 2) Build your professional network. I’ve been with VP Associations (DBA VP Demand CreationRead more

Common Membership Myths – and What to Do If You Fall Into Them

Common Membership Myths – and What to Do If You Fall Into Them
When you’re one of the decision makers of an association, maybe the decision maker, one of your primary roles is to grow the membership – and strengthen the financial position of the association. With all the board meetings, day-to-day operations, attending events, and developing partnerships to offerRead more

How to Change the World with Print

How to Change the World with Print
This past week, I had the opportunity to attend HP’s Dscoop for Marketing and Creatives in Dallas, Texas. (In case you didn’t know, we recently installed an HP Indigo 12000, taking our clients capabilities in print and direct mail pieces to the next level.) The Dscoop committeeRead more

Adapting to Changes in the Workplace

Adapting to Changes in the Workplace
Along with technological advancements comes change in day-to-day procedures in the workplace environment. Our team is embarking on a workflow and print capabilities transformation since purchasing our new HP Indigo 12000 Digital Press. When introducing a catalyst to the workplace, a lot of moving parts are atRead more

Tip for Selecting Business Intelligence Tools

Tip for Selecting Business Intelligence Tools
In an infinite universe of business intelligence tools, selecting one that fits your organization can be overwhelming and extremely time-consuming. Whether it’s an enterprise relationship management system or a database management solution, there seems to be something, or ten, for every business need. As part of ourRead more
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