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Archive for the Benefits Category

Your Organization Should Explore Cause Marketing

On July 27, 2018   /   Benefits, Communication, Marketing   /   Leave a comment
Your Organization Should Explore Cause Marketing
There’s a whole lot of noise in the marketing world these days. With the barriers to entry to marketing’s previously big-brand-only marketing tactics such as video, infographics, and targeted ads quickly tumbling, even the tiniest brands and companies are able to create campaigns that look like million-dollarRead more →
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Promoting Employee Wellness Within Your Company

On July 13, 2018   /   Benefits, Culture, Tips   /   Leave a comment
Promoting Employee Wellness Within Your Company
You don’t need a complicated, expensive wellness program to promote health among your employees. By implementing simple initiatives and making small changes, you can significantly change people’s mental and physical health, thus resulting in a better work environment with more motivated employees, fewer sick days, and reducedRead more →
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The Importance of Lunch Breaks

On June 29, 2018   /   Benefits, Culture, Operations, Productivity, Tips   /   Leave a comment
The Importance of Lunch Breaks

Amidst a fast-moving society that barely seems to stop or slow down, lunch breaks in the workplace are becoming less and less common. In order to keep up with the hustle and bustle of their jobs, many employees choose to skip their optional “time off”—and some companies

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When Should My Organization Use Direct Mail Marketing

On May 4, 2018   /   Benefits, Communication, Marketing, Membership, Strategy, Tips   /   Leave a comment
When Should My Organization Use Direct Mail Marketing
We’ve heard it all before: “Direct mail is dead. No one uses it anymore. It doesn’t work.” In instances like this, I usually listen politely until the conclusion of the protestations of using a seemingly, antiquated marketing technique ceases. Look, I get it. Direct mail may seemRead more →
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Tip for Selecting Business Intelligence Tools

On March 9, 2018   /   Benefits, Challenges, Communication, Management, Operations, Productivity, Strategy, Tips   /   Leave a comment
Tip for Selecting Business Intelligence Tools
In an infinite universe of business intelligence tools, selecting one that fits your organization can be overwhelming and extremely time-consuming. Whether it’s an enterprise relationship management system or a database management solution, there seems to be something, or ten, for every business need. As part of ourRead more →
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Optimize Your Meetings

On January 26, 2018   /   Benefits, Communication, Culture, Operations, Planning, Productivity, Strategy, Tips   /   Leave a comment
Optimize Your Meetings
For most industry professionals, meetings take up a vast majority of our time. We’re meeting with our internal staff, a board of directors, stakeholders, and clients – sometimes all in one day! We all have pressing deadlines, important phone calls to make, emails to send, and multipleRead more →
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Find Your Association’s Snowy Owl

On January 19, 2018   /   Benefits, Challenges, Communication, Culture, Management, Marketing, Operations, Planning, Productivity, Strategy, Tips   /   Leave a comment
Find Your Association’s Snowy Owl
To see a snowy owl is a rare event, even in the blustery northern states that experience bone-chilling winters. That’s because they are usually higher north. Here in Michigan, we may hear of a couple dozen sightings of snowy owls – statewide – every winter. And ifRead more →
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Productivity Tips (from an Easily Distracted Person)

On December 11, 2017   /   Benefits, Challenges, Communication, Culture, Productivity, Tips   /   Leave a comment
Productivity Tips (from an Easily Distracted Person)
I have no qualms telling you I’m incredibly selfish about the one commodity we can give but can never get back: time. When I hear a coworker say “they wish they had more time in the day to work,” I wince. If I had more time inRead more →
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Is Your Printer the Real Deal?

On November 24, 2017   /   Benefits, Magazine, Printing, Production, Publication, Tips   /   Leave a comment
Is Your Printer the Real Deal?
Is your magazine printer a “pretender,” or the real deal? After all, for most associations, managing this part of your communication strategy is mission-critical. How can you tell if you are in the right hands? There are some ways to tell. For example, most printing companies presentRead more →
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10 Tips to Receiving a Fast and Accurate Magazine Quote

On November 17, 2017   /   Benefits, Magazine, Printing, Production, Strategy, Tips   /   Leave a comment
10 Tips to Receiving a Fast and Accurate Magazine Quote
So you want to produce a publication for your association, but you don’t know where to start? The best place: get an idea of what each issue would cost to produce. There are many factors to take into consideration when printing a publication, and many of theRead more →
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